Summary
Senior Product Manager at Microsoft with 8+ years across growth, mobile, and AI products.
Led cross-functional teams of 20+, re-platformed ~5,000 mobile apps onto React Native at Phorest,
and currently drive Copilot adoption for commercial customers. Strong background in
experimentation, user research, and design-led product work.
Experience
Senior Product Manager — Microsoft
Sep 2020 — Present · Dublin
- Define and execute Copilot adoption strategy for commercial and enterprise customers; leading a new initiative that gives admins and AI adoption leads in-product training features they can enable for end users.
- Led the final phase of a multi-year freemium Microsoft 365 experiment — described by a CVP as "the biggest growth bet Microsoft has done in recent years" — managing a cross-functional team of ~20 engineers, 4 PMs, data scientists, and designers. Delivered an 8pt lift in engagement and communicated outcomes to senior leadership.
- Designed growth experiments across activation, onboarding, and retention; SMB checkout and post-purchase onboarding work generated 10,000+ new annual subscription adds.
- Won an internal hackathon with an AI-driven marketing tool suite; mentor junior PMs and interns.
Product Manager — Phorest
2018 — Aug 2020 · Dublin
- Led the overhaul of the whitelabel mobile offering to a modern, automation-driven React Native stack — ultimately rewriting ~5,000 customer apps with a core team of five. Bookings through the new apps rose ~10%.
- Owned internal integrations (billing, support, analytics) and growth features including the customer-facing mobile apps.
- Walked into salons weekly with prototypes; recognised as "an example to other PMs" for user research and UX collaboration.
Founder — Bamboo Digital
2013 — 2018 · Dublin
- Ran a web development and product design studio for startups and SMBs — full ownership of client acquisition, scoping, delivery, and operations.
- Designed and built the frontend of Brightflag's legal-tech product (later acquired for €400M); some of that design work remained in the product 7+ years on. Other clients included DogBuddy (acquired by Rover.com), MyWallSt, and one of Ireland's largest language schools.
English Language Teacher — Kobe, Japan
2007 — 2011
- Four years teaching in Japan after university — five years in the country in total, including a study-abroad year.
Selected Projects
iOS app analysing AI's impact on 186+ jobs — live on the App Store.
Generative video pipeline for personalised children's stories, shipped with an LLM evals harness.
React Native app helping dog owners find dog-friendly walks — on the App Store.
Skills
- Product Strategy & Roadmapping
- Growth Experimentation & A/B Testing
- User Research & UX
- AI/LLM Product Development & Evals
- Freemium & Monetisation Models
- React Native & Mobile
- Cross-Functional Leadership
- SQL & Data Analysis
Additional
- Education: BA (Hons) Applied Languages (French & Japanese), Dublin City University — incl. one year studying in Japan
- Certifications: Reforge (Generative AI Strategy, Growth Series, Advanced Growth Series) · Professional Scrum Product Owner I · Google Analytics
- Languages: English (native), Japanese (conversational), French