Goals & Vision

This project was born out of previous projects generating data-driven marketing videos at scale. Combining design, video, creativity and technology is my favourite combination of project.

Starting off, I worked on this idea while reading Disciplined Entrepreneurship, so I went through all the steps outlined in the workbook. From validation via a survey, to mocking up a simple prototype, estimating the target market and selecting a bridgehead market, it was fantastic to tie previous experiences of having done this individual tasks - into a methodical approach.